October 31, 2012 02:55 PM Eastern Daylight Time
Company Helps Thousands of Families Move Toward a More Sound Financial Future
JOHNS CREEK, Ga.–(BUSINESS WIRE)–World Financial Group
is saluting all of its independent associates who participated in the Helping 100,000 Families in 100
Dayscampaign. The campaign, launched on July 1 and ending on Oct. 8, 2012,
was an effort to reach out to the thousands of families who need assistance in
developing a strategy to ensure they are more financially secure both today and
“Helping people is part of WFG’s DNA. It’s one of our core values and an integral part of our culture”
“There are so many people across North America who have little
to no life insurance protection, don’t have a plan for retirement or don’t have
a quality financial education. WFG’s goal during this campaign — and every day
— is to reach out to people, particularly middle-income families, who
traditionally are not offered financial services. We help them get on a path to
realizing their dreams, whatever they may be,” said Joe DiPaola, President
& CEO of World Financial Group.
The campaign involved all of WFG’s independent associates across
the United States and Canada. Each associate was asked at the launch of the
campaign to assist as many families as possible, with targets set at 10, 20 and
a high benchmark of 30 families in 100 days. Those associates who were able to
help 25 or more families will have their names listed in a two-page ad that
will run in Forbes and Canadian Business magazines.
“We knew the goal of helping 1,000 families each day for 100
days was extraordinarily ambitious,” said Paul Mineck, Chief Marketing Officer
of World Financial Group. “At the end of the campaign, we had helped 84,171
families. We consider the campaign a great success as it spurred major growth
for WFG and its associates, and it is a number that WFG believes very few
companies in the industry could reach in such a short time frame.”
“Helping people is part of WFG’s DNA. It’s one of our core
values and an integral part of our culture,” DiPaola said. “We are so proud of
all that WFG’s independent associates accomplished during the last 100 days.
Their commitment and dedication to improving the lives of so many people,
ensuring these families have a better tomorrow by helping them build a stronger
financial foundation, is inspiring. Not only did it help grow our associates’
businesses and our company as a whole, the campaign created significant
momentum for our associates, who can use it to help thousands more families
realize their financial goals.”
About World Financial Group
World Financial Group, Inc. is
a financial services marketing company whose affiliates offer a broad array of
financial products and services. World Financial Group Insurance Agency of
Canada Inc. offers life insurance and SEG funds. (Collectively these companies
are referred to as World Financial Group or WFG above.) WFG’s independent
associates, located throughout the United States and Canada, strive to help
individuals and families often overlooked by the financial services industry to
plan for their financial futures, advocating the power of choice for clients
through agreements with several of the financial and insurance industries’
WFG is a business unit of the
Life & Protection (L&P) Division of Transamerica. Through L&P, the
Transamerica companies offer a wide array of life and health protection
solutions with a common purpose: to protect families and their dreams.
With more than a century of
experience, Transamerica has built a reputation on solid management, sound
decisions and consumer confidence. For more information, visit www.transamerica.com.
World Financial Group
Headquarters: 11315 Johns Creek Parkway, Johns Creek, GA 30097-1517, PO Box
100035, Johns Creek, GA 30096-9403. Phone: 770.453.9300.
World Financial Group, Inc.
Harold Nolley, 770-248-3276