It’s no secret that WFG’s core value is helping families. The company and all WFG independent associates take great pride in what we do to help people get on the right financial track and understanding the fundamentals of finances.  However, for WFG Associate Stacy Richter, teaching the importance of understanding the fundamentals of finances to the next generation is a mission he’s determined to bring awareness to.

“I started this initiative because of what we do in WFG,” says Richter. “If we are trying to help adults understand finances, chances are they aren’t able to teach their children how to handle them. Whether it’s a lack of confidence or they are embarrassed about their own situation, this information is not being taught in the home.”  To help more children be understand financial concepts and be prepared in their adult lives, Stacy developed Wealth E. Kids, an initiative dedicated to teaching children the importance of finances and building wealth. Wealth E. Kids has partnered with Junior Achievement of Southern Alberta, a non-profit organization, with a mission of developing an entrepreneurial attitude, while helping students gain an understanding of business and finance. The four key areas focused on in the curriculum include:

  • Saving
  • Spending
  • Investing
  • Giving

A recent event included 40 WFG associates along with Jr. Achievement representatives who volunteered their time to teach “Dollars with Sense & Economics for Success.”

“I’m so passionate about this initiative and it’s very important to all of us”, Stacy says. “I wish we had something like this when I was growing up!”

For more information on Wealth E. Kids, visit

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  1. I can tell you we had an absolute blast doing this event. Between this event at Wilma Hansen School and St. Martha Ecole before Christmas, we were able to teach just over 1000 students how to win at the money game through our partnership with Junior Achievement (JA).

    Financial Literacy is a critical initiative and perfectly in line with our mission ‘No Family Left Behind’! JA is an international organization with offices in most major cities.

    Here’s a great chance for you to get involved. Reinforce your commitment to our mission and financial literacy by taking our passion grass roots.

    Thanks WFG for providing us the forum and the system to help families; parents and students alike!

    1. Hi Stacy. I am Ruthlaine Ulep. I am so blown away by this idea. I have a sister in high school.And I have been thinking of how i can teach her and classmates about money sense and the importance of being responsible on money. Can you share what you did? how you did this program? how many days was it? and what curriculum you followed? Thanks so much.

      1. Hi Ruthlaine,

        Thanks for your interest and I appreciate the props! We are still finalizing details of our program, we felt the need to get involved right away.

        The best way we found to do that was to partner with Junior Achievement. They already have great relationships with the local schools. They also have programs designed and scheduled just waiting for volunteers.

        I suggest getting in touch with your local JA affiliate. Here’s a link to find one near you:


        I hope that helps you to get involved and make a difference. When we have our program ready for mass consumption, we’ll be sure to let everyone know.

        Follow me on twitter @StacyRichterWFG or follow our blog at

        Until then, take care.

        1. Ruthlaine Ulep March 8, 2013 at 4:24 PM

          Thank you so much for the info.

  2. This is a wonderful idea…especially since Time recently released an article stating that most American’s flunk at understanding how finances work. This in the world’s richest country. Working with your group, we can truly start insuring that no families are left behind.

    1. Hey Steven,

      Thanks for your comment. There is a tremendous need for financial literacy and we all understand that. The problem is parents’ are unsure who’s responsibility it is.

      Unfortunately, if financial literacy is left up to conventional financial services by default, we may never make good on our promise to live a great life for our kids.

      I would appreciate if you can do everything you can. Get involved or share the story.

      Thanks for making a difference.

  3. This is ABSOLUTELY GREAT. Do you mind sharing the curriculum or presentation that I can duplicate.

    I would like to do the same in Los Angeles CA.

    1. Hey Francis,

      Thanks for the props! I appreciate the love. The WealthEKids program is not quite ready for mass consumption yet. I would suggest getting involved with Junior Achievement to get started right away. JA already has great relationships with the schools with programs ready and scheduled for delivery.

      Here is where you can get involved in Los Angeles:

      Otherwise, make sure you follow me on twitter (@StacyRichterWFG) for updates and of course our blog at:

      Thanks for reaching out and making a difference!

  4. […] WFG associates, giving back can come in many different forms. For some, giving may include teaching wealth strategies to our next generation or fundraising for breast cancer. For WFG EVC Norm Meldrum and his wife, Kacey, giving means […]

  5. Hi Stacy
    I just read your article. It sounds so simple. Our office in Lodi, California have thrown this idea around and really want to focus on the younger children. I will follow the links you provided and see what we can do to further the cause.
    Thank you.
    K. Carr

  6. […] WFG associates, giving back can come in many different forms. For some, giving may include teaching wealth strategies to our next generation or fundraising for breast cancer. For WFG EVC Norm Meldrum and his wife, Kacey, giving means […]

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